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In today’s competitive environment, retailers
must increasingly rely on in-store technologies
to help enrich the customer service,
differentiate their stores in the marketplace,
streamline operations, and increase revenues.
Technologies such as kiosks and interactive
handheld devices provide more information to
sales associates and customers, enabling better
decision making and increasing satisfaction.
Rich media applications displays that provide
educational or branding reinforcement are
becoming commonplace. Retailers are also working
to differentiate themselves by offering
customers self-service tools and personal
shopping assistants. Once a fairly traditional
industry, retail is rapidly approaching the
forefront of interactive technologies. |
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Addressing the Challenges of the Retail Industry |
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Today’s Retail Industry is facing
crucial challenges as they work to
create store environments that meet the
demands of an increasingly competitive
environment. Today’s store usually
consists of multiple proprietary
networks managed in isolation. Over
time, separate networks have been
implemented to support
point-of-sale
(POS) systems, telephony, wireless,
video/media, security and
building
automation, customer kiosks, and
third-party ATMs and other
devices. This is very difficult to draw
the desired cohesiveness in all across
network devices. Information “islands”
within functions and applications make
it challenging to share information and
network services. And retailers are
limited in their ability to execute and
bring new products and services to
market, because of the difficulty and
high cost of integrating yet another
solution. |
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Accessing Information Anytime, Anywhere |
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Surprisingly, the most critical employees at any
store—the associates who interact with
customers—generally have access to the least
amount of product information. Because store
solutions are often not integrated, employees
cannot securely share information across
applications or devices. The result is that POS,
customer, and inventory data are all separate
from each other, requiring employees and
management to access multiple systems to get a
true picture of customer and product activity.
The Intelligent Retail Network allows
information to be securely shared throughout the
store, providing better access to each associate
through: |
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Choosing the Solution Designed for Retail |
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Our Intelligent Retail Network solutions are
specifically designed to meet the needs of this
demanding industry. By uniting once-disparate
systems in a single collaborative, open
environment, stores are positioned to take
advantage of today’s technologies while
anticipating tomorrow’s advances. Based on this
foundation, we enable retailers to rely on a
network designed to meet both current and future
technology requirements. |
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Complete Store Connectivity |
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Our enriched IP based Connectivity
Solution enables high-bandwidth,
persistent communications to enhance
business processes through the access of
information. It is designed to increase
operating efficiency across the
organization using wide area networks
(WANs)
and virtual private networks
(VPNs)
to access store and corporate
information. This enhances standard
retail applications with capabilities
such as faster IP-based credit card
authorization instead of traditional
dial-up authorization; more frequent POS
data transmission to corporate
headquarters for increased inventory
accuracy; and more efficient e-mail
communication to keep store management
up-to-date with corporate initiatives.
It also supports new applications such
as RFID
for enhanced inventory management. |
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Collaborative Communications Across the Store |
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At Wizertech,
we understand Collaborative Communications
Solution integrates intelligent voice and
collaboration services on the network,
Server Consolidation,
Centralized Power Back-up converging data
and voice systems to create powerful telephony,
call center, and conferencing capabilities. This
solution helps to reduce retail costs, improve
productivity, and provide integrated
communications throughout stores, call centers,
and headquarters.
Wizertech has also partnered with
leading retail software application providers to
provide additional IP phone capabilities,
including employee productivity and customer
interaction features such as time and
attendance, employee bulletins, and product
lookup. |
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Delivering In-Store Media to Customers |
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The In-Store Rich-Media
Solution provides the infrastructure for
delivering rich media directly into the store to
educate customers and reinforce brands. This
solution supports media-rich in-store
applications that enhance customer satisfaction,
such as interactive kiosks providing product and
educational content. In-store broadcasting to
plasma screens also enables retailers to
generate revenue through selling multimedia
advertising to partners and suppliers. Finally,
Media-Rich Applications
can help increase productivity through the
delivery of employee training and operations
applications. We, at
Wizertech, have vast domain expertise
for developing the: |
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Designed &
Developed by
MicroBase Infotech Private Limited |
